With the growing importance of local search, businesses of all sizes constantly seek ways to improve their regional SEO strategy.
One of the most crucial aspects of this is monitoring your website’s performance in local search results. This is where local rank trackers come into play.
Local rank trackers monitor your website’s search engine rankings for specific keywords within a particular location.
They provide valuable insights into your website’s performance in local search results, allowing you to optimize your strategy and stay ahead of the competition.
In this comprehensive buyer’s guide, we’ve compiled a list of the 12 best local rank trackers in 2023, so you can choose the perfect tool to help you dominate your local market.
BrightLocal
BrightLocal is a well-known name in the local SEO industry, and their local rank tracker tool is a testament to their expertise.
The platform offers a comprehensive suite of tools, including local search rank tracking, Google My Business (GMB) audits, citation tracking, and review management.
Key Features:
Tracks Google, Bing, and Yahoo search results
Monitor rankings for the organic, local pack, and map results
In-depth competitor analysis
Automated reporting
Advantages:
A comprehensive suite of local SEO tools
In-depth competitor analysis
Automated reporting
Disadvantages:
No support for Apple Maps tracking
Limited to tracking search results in English
Free Trial: 14-day free trial available
Pricing: Plans start at $29/month
Whitespark
Whitespark’s Local Rank Tracker is designed to track your local search performance across multiple search engines.
It offers detailed reports and allows you to monitor rankings for different keywords and locations.
Whitespark also provides additional tools for citation building and review management.
Key Features:
Tracks Google, Bing, and Apple Maps rankings
Local pack and organic search results tracking
Filter results by the device (desktop or mobile)
API access for custom integrations
Advantages:
Tracks Google, Bing, and Apple Maps rankings
Filter results by the device (desktop or mobile)
Additional tools for citation building and review management
Disadvantages:
The interface may be less user-friendly than some competitors
Limited reporting customization options
Free Trial: 14-day free trial available
Pricing: Plans start at $30/month
LocalFalcon
LocalFalcon is an innovative local rank tracker that visually represents your local search performance.
It uses a grid system to display search rankings in a specific location, allowing you to identify areas where your website performs well or needs improvement.
Key Features:
Grid-based visualization of local search rankings
Supports Google My Business and organic search results
Competitor tracking
Historical ranking data
Advantages:
Unique grid-based visualization of local search rankings
Competitor tracking
Historical ranking data
Disadvantages:
Limited to tracking Google search results
No citation or review management features
Free Trial: 7-day free trial available
Pricing: Plans start at $20/month
AccuRanker
AccuRanker is a popular rank tracker used by SEO professionals worldwide.
While not exclusively focused on local SEO, it offers robust local rank tracking capabilities.
With its easy-to-use interface and granular reporting, AccuRanker is an excellent choice for businesses looking to improve their local search performance.
Key Features:
Tracks Google, Bing, Baidu, and YouTube search results
Local search rank tracking
Competitor analysis
API access for custom integrations
Advantages:
User-friendly interface
Granular reporting
API access for custom integrations
Disadvantages:
More expensive than some competitors
No additional local SEO tools beyond rank tracking
Free Trial: 14-day free trial available
Pricing: Plans start at $109/month
Ahrefs
Ahrefs is a comprehensive SEO tool that offers various features, including keyword research, backlink analysis, and local rank tracking.
Its local rank tracker tool allows you to monitor your website’s performance in organic search results and Google Maps.
Key Features:
Tracks Google and Bing search results
Local search rank tracking
Competitor analysis
Extensive keyword research capabilities
Advantages:
Comprehensive SEO toolset
Extensive keyword research capabilities
Competitor analysis
Disadvantages:
More expensive than some competitors
Limited local rank tracking features compared to dedicated local SEO tools
Free Trial: 7-day trial available for $7
Pricing: Plans start at $99/month
Rank Ranger
Rank Ranger is another all-in-one SEO tool with a focus on rank tracking.
Its local rank tracking feature lets you monitor your website’s performance in various local search results, including Google, Bing, and Yahoo.
With a wide array of reporting options and customizable dashboards, Rank Ranger is a solid choice for businesses of all sizes.
Key Features:
Tracks Google, Bing, and Yahoo search results
Local search rank tracking
Competitor analysis
Customizable reporting and dashboards
Customizable reporting and dashboards
Competitor analysis
A wide array of search engines tracked
Disadvantages:
Limited citation and review management features
The higher learning curve for beginners
Free Trial: 14-day free trial available
Pricing: Plans start at $69/month
SE Ranking
SE Ranking is a comprehensive SEO platform offering a range of tools, including a local rank tracker.
It allows you to track your website’s performance in local search results, identify areas of improvement, and stay ahead of the competition.
Key Features:
Tracks Google, Bing, Yahoo, and YouTube search results
Local search rank tracking
Competitor analysis
Extensive reporting options
Advantages:
Comprehensive SEO platform
Extensive reporting options
Competitor analysis
Disadvantages:
Limited support for local search engines outside the US
No Apple Maps tracking
Free Trial: 14-day free trial available
Pricing: Plans start at $31/month
GeoRanker
GeoRanker is a local rank tracking tool that provides location-based search ranking data.
It allows you to track your website’s performance in various local search results and provides valuable insights to help you optimize your regional SEO strategy.
Key Features:
Tracks Google, Bing, and Yahoo search results
Local search rank tracking
Heatmap visualization of rankings
Competitor analysis
Advantages:
Specializes in location-based search ranking data
Heatmap visualization of rankings
Competitor analysis
Disadvantages:
Limited to tracking Google, Bing, and Yahoo search results
No additional local SEO tools beyond rank tracking
Free Trial: 7-day free trial available
Pricing: Plans start at $99/month
Places Scout
Places Scout is a local SEO tool with features like rank tracking, citation monitoring, and review management.
Its local rank tracker allows you to monitor your website’s performance in Google search results and Google Maps.
Key Features:
Tracks Google search results
Local search rank tracking
Competitor analysis
Citation monitoring and review management
Advantages:
The comprehensive local SEO toolset
Citation monitoring and review management
Competitor analysis
Disadvantages:
Limited to tracking Google search results
The higher learning curve for beginners
Free Trial: 14-day free trial available
Pricing: Plans start at $99/month
SerpWatch
SerpWatch is a powerful local rank tracking tool that offers real-time ranking data and insightful reports.
With its user-friendly interface and advanced features, SerpWatch is an excellent choice for businesses looking to monitor their local search performance.
Key Features:
Tracks Google and Bing search results
Local search rank tracking
Real-time ranking updates
API access for custom integrations
Advantages:
Real-time ranking updates
API access for custom integrations
User-friendly interface
Disadvantages:
Limited to tracking Google and Bing search results
No additional local SEO tools beyond rank tracking
Free Trial: 15-day free trial available
Pricing: Plans start at $25/month
Nightwatch
Nightwatch is an all-in-one SEO tool that offers local rank tracking as one of its many features.
It allows you to monitor your website’s performance in local search results, providing valuable insights to help you optimize your regional SEO strategy.
Key Features:
Tracks Google, Bing, and Yahoo search results
Local search rank tracking
Competitor analysis
Customizable reporting options
Advantages:
All-in-one SEO tool
Customizable reporting options
Competitor analysis
Disadvantages:
Limited local rank tracking features compared to dedicated local SEO tools
No support for Apple Maps tracking
Free Trial: 7-day free trial available
Pricing: Plans start at $24/month
AgencyAnalytics
AgencyAnalytics is a comprehensive marketing platform designed for agencies, offering a suite of tools, including a local rank tracker.
The platform allows you to track your clients’ local search performance, generate detailed reports, and manage various aspects of their regional SEO strategy.
Key Features:
Tracks Google and Bing search results
Local search rank tracking
White-label reporting
Additional tools for citation monitoring, review management, and more
Advantages:
Comprehensive marketing platform designed for agencies
White-label reporting
Additional tools for citation monitoring, review management, and more
Disadvantages:
More expensive than some competitors
Not explicitly tailored for individual businesses
Free Trial: 14-day free trial available
Pricing: Plans start at $49/month
Choosing the right local rank tracker for your business is essential to your success in local search.
By monitoring your website’s performance and optimizing your local SEO strategy, you can stay ahead of the competition and attract more customers.
This comprehensive buyer’s guide has outlined the 12 best local rank trackers of 2023, each offering unique features and capabilities.
When selecting a tool, consider factors such as ease of use, reporting options, integrations, and pricing to find the best fit for your business needs.
Remember that local SEO is an ongoing process; having a reliable local rank tracker at your disposal can make all the difference.
Keep track of your local search performance, make data-driven decisions, and watch your business thrive in the competitive regional market.