Discover the Top Call Tracking Software Solutions to Boost Your Marketing ROI.
Call tracking software has become an essential tool for businesses of all sizes that rely on phone calls to generate leads and drive sales.
With the right call-tracking software, you can gain valuable insights into your marketing campaigns’ performance, optimize your advertising spend, and improve customer service.
In this comprehensive buyer’s guide, we’ll explore the top 9 call tracking software of 2023, helping you decide when to choose the right solution for your business.
CallRail
CallRail is a popular and user-friendly call-tracking software that offers a comprehensive suite of features to help businesses track, analyze, and optimize their phone-based marketing efforts.
Its robust analytics and reporting capabilities provide valuable insights into call sources, caller demographics, and call durations, enabling you to make data-driven decisions to improve your marketing ROI.
Key Features:
Dynamic Number Insertion (DNI) for tracking calls from different marketing channels
Real-time call analytics and reporting
Integration with popular CRM, marketing, and analytics platforms
Call recording and transcription
Keyword-level tracking for PPC campaigns
Advantages:
User-friendly interface
Robust call analytics and reporting
Integrations with popular marketing tools
Dynamic number insertion for accurate tracking
Disadvantages:
Limited global coverage
No built-in CRM
Free Trial: Yes, 14 days
Pricing: Starts at $45/month for the Essentials plan
CallRail is one of the leading call-tracking software platforms on the market.
Known for its user-friendly interface and robust call analytics capabilities, CallRail allows businesses to track calls from various marketing channels and monitor their performance.
The platform offers dynamic number insertion, which ensures accurate call tracking and integrates with popular marketing tools like Google Ads and Salesforce.
However, CallRail’s global coverage is limited and doesn’t include a built-in CRM.
CallTrackingMetrics
CallTrackingMetrics is a powerful call-tracking software that combines call tracking, contact center, and marketing automation capabilities in one platform.
This software is ideal for businesses requiring advanced call routing, handling, management features, and traditional call tracking capabilities.
Key Features:
Dynamic call tracking for online and offline marketing channels
AI-driven conversation analytics to evaluate call quality and caller intent
Call routing, queuing, and IVR capabilities
Integration with major CRM, marketing, and advertising platforms
Comprehensive reporting and analytics
Advantages:
Comprehensive feature set
Global call tracking support
Built-in CRM and marketing automation tools
Customizable call scoring
Disadvantages:
Steeper learning curve
Higher pricing for advanced features
Free Trial: Yes, 14 days
Pricing: Starts at $39/month for the Launch plan
CallTrackingMetrics is a versatile call-tracking software solution that offers a wide range of features, including global call-tracking support and built-in CRM and marketing automation tools.
The platform allows businesses to create custom call-scoring criteria to prioritize leads and optimize their marketing efforts.
However, CallTrackingMetrics has a steeper learning curve than some competitors, and its advanced features come at a higher price point.
Invoca
Invoca is an AI-powered call tracking and analytics platform for enterprise-level businesses with complex marketing and call management needs.
With its advanced conversation analytics, Invoca helps businesses to understand customer behavior better, optimize marketing strategies, and enhance the customer experience.
Key Features:
Signal AI for analyzing and categorizing call data
Integration with leading CRM, marketing automation, and analytics tools
Real-time call tracking and reporting
Customizable call routing and IVR
Secure call recording and storage
Advantages:
AI-powered call analytics
Advanced conversation intelligence
Real-time call routing and optimization
Integrations with top marketing and CRM platforms
Disadvantages:
No disclosed pricing
Designed for enterprise-level customers
Free Trial: Not available
Pricing: Customized pricing available upon request
Invoca is a powerful call-tracking platform for enterprise-level customers, featuring AI-powered call analytics and advanced conversation intelligence capabilities.
The platform provides real-time call routing and optimization and integrates with top marketing and CRM platforms like Adobe Experience Cloud and Salesforce.
However, Invoca doesn’t disclose its pricing, and there’s no free trial available.
Marchex
Marchex is a call tracking and analytics solution that provides actionable insights to drive better customer experiences and optimize marketing spend.
Its AI-driven conversation analytics helps businesses better to understand customer intent, preferences, and sentiment.
Key Features:
Dynamic Number Insertion (DNI) for online and offline marketing channels
AI-driven conversation analytics
Integration with popular CRM and marketing platforms
Call recording and transcription
Customizable reporting and dashboards
Advantages:
AI-driven conversation analytics
Detailed call attribution and reporting
Call monitoring and coaching tools
Robust API for custom integrations
Disadvantages:
Pricing not publicly disclosed
Not designed for smaller businesses
Free Trial: Not available
Pricing: Customized pricing available upon request
Marchex is a powerful call-tracking software platform that utilizes AI-driven conversation analytics to provide businesses with detailed call attribution and reporting.
The platform also includes call monitoring and coaching tools, making it an excellent choice for businesses prioritizing call center performance.
Marchex offers a robust API for custom integrations but does not disclose its pricing publicly.
The platform may not be suitable for smaller businesses due to its enterprise-level features and undisclosed pricing.
DialogTech
DialogTech is a call-tracking software designed for healthcare, finance, and travel businesses, where phone calls play a critical role in the customer journey.
With its AI-driven analytics, DialogTech enables businesses to understand customer behavior better, optimize marketing strategies, and improve customer experiences.
Key Features:
SourceTrak for tracking calls from various marketing channels
AI-driven conversation analytics
Integration with leading CRM, marketing automation, and analytics tools
Customizable call routing and IVR
Secure call recording and storage
Advantages:
Advanced conversation analytics
AI-driven call scoring and routing
Omnichannel marketing attribution
Integrations with top marketing and CRM platforms
Disadvantages:
Pricing not publicly disclosed
Better suited for larger businesses
Free Trial: Not available
Pricing: Customized pricing available upon request
DialogTech is a call-tracking software solution focusing on advanced conversation analytics and AI-driven calls scoring and routing.
The platform offers omnichannel marketing attribution, giving businesses a complete picture of their marketing efforts across all channels.
DialogTech integrates with top marketing and CRM platforms, including Salesforce, Adobe, and Google Ads.
However, the platform’s pricing is private, and it is better suited for larger businesses.
Ringba
Ringba is a call tracking and analytics platform for performance marketers and calls centers.
With its real-time call tracking, routing, and management capabilities, Ringba helps businesses optimize their campaigns, improve customer experiences, and drive revenue growth.
Key Features:
Dynamic call tracking for online and offline marketing channels
Real-time call routing and management
Advanced reporting and analytics
Integration with popular CRM, marketing, and analytics platforms
Pay-per-call and call attribution capabilities
Advantages:
Pay-per-call tracking and routing
Real-time reporting and analytics
Customizable call flows and routing rules
API-driven platform for custom integrations
Disadvantages:
Limited built-in CRM functionality
It may be overwhelming for smaller businesses
Free Trial: Yes, seven days
Pricing: Starts at $99/month for the Starter plan
Ringba is a call-tracking software platform designed for businesses focusing on pay-per-call campaigns.
It offers real-time reporting and analytics, customizable call flows and routing rules, and an API-driven platform for custom integrations.
Ringba’s pay-per-call tracking and routing capabilities make it an ideal choice for performance marketers and affiliate networks.
However, the platform has limited built-in CRM functionality, and its feature set may overwhelm smaller businesses.
PhoneWagon
PhoneWagon is an easy-to-use call-tracking software that provides businesses with essential features to monitor and optimize their phone-based marketing efforts.
With its intuitive interface and straightforward setup, PhoneWagon is an excellent choice for small businesses and marketing agencies seeking a cost-effective call-tracking solution.
Key Features:
Dynamic call tracking for online and offline marketing channels
Real-time call analytics and reporting
Integration with popular CRM and marketing platforms
Call recording and transcription
Keyword-level quest for PPC campaigns
Advantages:
Easy-to-use interface
Affordable pricing for small businesses
Text messaging capabilities
Integrations with popular marketing tools
Disadvantages:
Limited advanced features
No global call tracking support
Free Trial: Yes, 14 days
Pricing: Starts at $45/month for the Basic plan
PhoneWagon is an affordable call-tracking software solution tailored for small businesses.
The platform features an easy-to-use interface and offers text messaging capabilities and call tracking.
PhoneWagon integrates with popular marketing tools like Google Ads and HubSpot, making it an attractive option for businesses on a budget.
However, the platform lacks advanced features and doesn’t support global call tracking.
WhatConverts
WhatConverts is a comprehensive call-tracking software that combines call tracking with form and chat tracking, offering businesses a complete view of their marketing performance.
Its advanced reporting capabilities enable you to make data-driven decisions to optimize your marketing efforts and increase conversions.
Key Features:
Dynamic call tracking for online and offline marketing channels
Form and chat tracking for a complete view of marketing performance
Real-time reporting and analytics
Integration with popular CRM, marketing, and analytics platforms
Call recording and transcription
Advantages:
Lead tracking and attribution across multiple channels
Built-in CRM and reporting tools
Affordable pricing for small businesses
Integrations with popular marketing platforms
Disadvantages:
Limited global call tracking support
No advanced conversation analytics
Free Trial: Yes, 14 days
Pricing: Starts at $30/month for the Basic plan
WhatConverts is an affordable call-tracking software solution that offers lead tracking and attribution across multiple channels, including calls, forms, and chats.
The platform includes built-in CRM and reporting tools, making it an attractive option for small businesses.
WhatConverts integrates with popular marketing platforms like Google Ads, Facebook, and Zapier.
However, the platform has limited global call-tracking support and doesn’t offer advanced conversation analytics.
Choosing the right call-tracking software for your business is essential for optimizing your marketing efforts and improving customer interactions.
In this comprehensive buyer’s guide, we have reviewed the nine best call-tracking software solutions available in 2023, discussing their advantages, disadvantages, pricing, and free trial options.
CallSource
CallSource is a call-tracking software offering various features to help businesses improve their marketing ROI and customer experiences.
With its performance management capabilities, CallSource enables businesses to monitor and evaluate their call-handling performance and implement strategies to enhance customer interactions.
Key Features:
Dynamic call tracking for online and offline marketing channels
Call recording and performance management
Integration with leading CRM and marketing platforms
Customizable reporting and analytics
Call coaching and training resources
Advantages:
Customizable call tracking and reporting
Call coaching and performance management tools
Integration with popular CRM systems
Industry-specific solutions
Disadvantages:
Limited advanced features
Pricing not publicly disclosed
Free Trial: Not available
Pricing: Customized pricing available upon request
CallSource is a versatile call-tracking software platform that offers customizable call tracking and reporting, call coaching, and performance management tools.
The platform integrates with popular CRM systems and provides industry-specific solutions for businesses in various sectors, such as automotive, healthcare, and home services.
However, CallSource has limited advanced features compared to some competitors and keeps its pricing private.
Choosing the right call-tracking software for your business can significantly improve your marketing ROI and customer experiences.
When evaluating different solutions, consider the software’s features, pricing, ease of use, and integration capabilities.
By selecting a call tracking software that aligns with your business objectives and requirements, you’ll be better equipped to drive revenue growth and stay ahead of the competition.
The nine best call-tracking software solutions in this comprehensive buyer’s guide offer various features and capabilities to cater to businesses of all sizes and industries.
Whether you’re a small business owner, a marketing agency, or an enterprise-level organization, a call-tracking software solution is on this list to help you optimize your marketing efforts and boost your bottom line.